Drawing on the heritage of ELLE, ELLE GIRL is a younger version of ELLE. ELLE GIRL delivers a visually sophisticated yet fun approach that celebrates an independent attitude with an international flair yet it also inspires and challenges readers to express their personality and individuality through their style. It was conceived for a new breed of fashion conscious, urban, aspirational young women. It is the source of inspiration and also guidelines for young girls to find their own individual style: it reflects a way of life for self confident and fashion conscious girls or those who aspire to be.

Follow Lili, her dog Balthazar joined by Léonie and her cat Moustache and their adventures around the world making them the stars of our watch collection. Lili and Léonie are the typical Parisian fashionistas, stylish and trendy who both love to go shopping, see their friends and play with their respective companions Balthazar & Moustache. We are following them in Paris, travelling the world, singing, dancing, doing yoga , pilates and having too much fun! All marketing efforts are based on introducing the 4 brand icons and to create an emotional link with the audience.